01
Business before technology.
The most beautiful AI in the world is worth nothing without sales, operations and recurring customers. We start from the end — from the result — and design the technology to get there.
WDT USA GROUP — Institutional Statement
VOL. XX·Nº 01·MMXXVI
WDT USA GROUP · Since 2006
Technology that becomes
capital.
Editorial
We build businesses. Technology is just one of the tools.
20 years. Embraer, Grupo Abril, Casacor. An exit to Grupo Globo in 2026.
SINCE 2006
20 years
of WDT in the market, serving groups like Embraer, Abril and Casacor
2021 – 2026
Abril → Globo
5 years leading the technology that enabled the exit to Grupo Globo
BRAZIL → US
Expansion
supporting Brazilian companies scaling fast in the United States
APPLIED AI
In production
intelligent agents 24/7 in sales, support and operations
Built for — and with —
EMBRAERGRUPO ABRILCASACORGRUPO GLOBO
Technology and digital transformation leadership in groups whose exits, IPOs and operations relied — and rely — on a technical foundation built to last.
Signature case · 2021 – 2026
Five years of technology.
One exit to Grupo Globo.
For 5 years I led the technology and digital operations of Grupo Abril during the deepest transformation of its recent history — modernizing platforms, building the digital operation of brands like Casacor, and migrating the group from a traditional editorial structure to a technology operation that delivers results in capital.
In 2026, this work enabled one of the largest moves in the Brazilian media market: the exit of Grupo Abril with the acquisition by Grupo Globo. Well-built technology, at the end of the day, becomes capital.
05years leading Abril's digital infrastructure
01strategic exit in 2026 to Globo
∞platforms, systems and products
CASACORamong the operations sustained
THE LESSON
A traditional operation's exit doesn't happen by luck — it happens when the technological foundation is built to sustain the result, not to impress the slide.
Testimonial
"I worked with Leandro throughout the entire digital transformation of Grupo Abril. What he built was not just technology — it was the operational foundation that sustained Casacor for years and that, in 2026, enabled the best exit Grupo Abril has ever done, with the acquisition by Grupo Globo. Well-built technology, at the end of the day, is capital.
AS
Andre SecchinCEO · Casacor
Manifesto · 04 principles
What makes us different from everything being sold today as "AI".
02
We were here before the hype.
We've built systems, automation and operations long before AI became fashion. We've seen waves come and go. Knowing how to distinguish what will last from what is noise is part of our work.
03
We deliver the entire operation.
Strategy, product, code, AI, automation, support and sales — under one roof. No pushing the customer between vendors. No "after this, hire another company".
04
Partnership proportional to value delivered.
We work with clear models: client, commercial partner, strategic partner, investor or executive partner. Each relationship is fair, transparent and proportional to what each side delivers.
What we do
Six connected fronts.
One single operation.
We're not specialists in a single piece of the puzzle. We build the entire operation — from strategy to code, from AI agent to sales pipeline, from product to recurrence. That's what allows us to deliver real results, not reports.
Applied Artificial Intelligence
Agents that sell, qualify, serve and operate — integrated with the client's systems. AI that isn't a demo, but revenue.
- Sales and support agents
- AI connected to CRM, ERP and WhatsApp
- Models with governance and context
Custom Systems and Platforms
Web, mobile, dashboards, internal ERPs, marketplaces. Delivered as products ready to scale — not as prototypes.
- Cloud-first architecture
- Executive UX and UI
- 24/7 operation included
Commercial and Operational Automation
Sales pipelines, qualification, follow-up, billing, post-sales. Repetitive work becomes automatic, measurable flow.
- Integrated pipelines
- Right-channel triggers
- Real-time metrics
Product and Sales Strategy
Before the code, the game. Positioning, offer, pricing, funnel. Technology only works on top of the right strategy.
- Funnel diagnosis
- Offer construction
- Commercial roadmap
Verticals and Own Operations
When it makes sense, we build the entire vertical — product, brand, commercial, support, AI — in partnership with those who bring the market.
- White-label operations
- Revenue share partnerships
- Joint venture models
Executive Technology Consulting
For companies that need to decide what to build, buy or stop. No vendor bias — just clarity about what delivers results.
- Stack audit
- Priority definition
- Guided implementation
Competitive edge
The market sells promise.
WDT delivers results.
Most of the market
WDT USA GROUP
Sells ready-made AI tools and APIs
Delivers business working end-to-end
Charges by hour, project or consumption
Charges for results, recurrence and operation
Launches prototypes and pretty demos
Puts in production, support and scale
Shows up with hype, disappears with the next trend
We've been in the market for over 20 years
Pushes clients between multiple vendors
Entire operation under one roof
Who WDT is for
Three types of relationship, one single rule:
clarity, performance and proportionality.
Businesses that want to grow — including crossing into the US
Established companies that need to digitize, automate, sell more and operate with AI — including Brazilians scaling fast in the United States, where execution decides who grows.
I want to grow→Those who bring market, open doors or develop verticals
Commercial, strategic or project partners who want to build joint operations — with clear models for compensation and participation.
I want to build together→Capital that seeks real thesis and governance
Investors who value more than two decades of execution, a formed team and operations that generate revenue — not just presentations.
I want to understand the thesis→How we work
Four steps. Zero theater.
01
Initial conversation
Understanding the business, the market and the expected result. No generic briefing, no template proposal.
02
Diagnosis and design
We map the funnel, the operation and the current stack. We design the shortest path to the result.
03
Execution with continuous delivery
We build in short cycles with real production delivery — not in slide presentations.
04
Operation and scale
Support, adjustment, optimization. Technology that goes into production needs to run 24/7 — and we run it.
Founders · Brazil & United States
Who is leading.
Two founding partners. Two fronts — Brazil and the United States. The same philosophy: technology, operation and relationships that turn into capital.
LMBrazilWDT USA GROUP
Leandro Mesquita
Founder & CEO · BrazilFor over 20 years in the market, leading WDT, heading technology, product and digital operations in groups such as Embraer, Grupo Abril and Casacor.
In the last 5 years, led the digital transformation of Grupo Abril — building the technical foundation that sustained brands like Casacor and, in 2026, enabled the group's exit with the acquisition by Grupo Globo.
Today leads WDT at the technological frontier: technology that becomes capital.
RLUnited StatesWDT USA GROUP
Rodrigo Lucas
Co-founder · WDT USABrazilian entrepreneur based in the United States. Built — from zero — Fenix Mart Solution, one of the largest carpet and upholstery cleaning operations in Orlando, Florida.
Leading the Amigos nos EUA movement, heads a network of Brazilian entrepreneurs who open, structure and scale businesses in American soil — connecting capital, market and operation.
At WDT, is the operational edge of the Brazil → United States frontier: the intelligence of those who operate, hire and sell every day in the largest consumer market in the world.
Let's talk
If AI is the topic of the decade, results are the only thing that matter.
Schedule a 30-minute conversation directly with Leandro Mesquita, founder & CEO of WDT USA GROUP. No generic presentation, no template proposal. You speak — I listen, return clarity, and if it makes sense for both sides, we start building.
Next step
- Direct conversation with Leandro Mesquita
- 30 minutes, no commitment
- Initial diagnosis at no cost
- Reply within 1 business day
or send directly to leandro@wdtgroup.com